Make your entrepreneur life easier by having a clear picture of how Google Analytics can help you
We all know what Google means 🙂 but let’s see what analytics means. Analytics: “information resulting from the systematic analysis of data or statistics”.
In other words, through this tool, you can analyze data and draw some meaningful conclusions for your business. You have to connect this tool to your website and analyze the data having in mind your goals.
You have to spend some time with this tool, see what data is relevant to your business, what reports suits you best and give you the information you need in order to make informed decisions regarding your website, customers, etc. Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.
Some people do not like data, so they are concentrating on the low-hanging fruit like total page views, Twitter followers, subscribers, etc. Others collect actionable data and doing so leads to the most profitable outcomes.
Here are some ways to make the most out of your marketing analytics.
Your instincts are not always right. A large number of online business owners say that they use intuition to make decisions. Bad guesses waste your time and resources. Since they probably don’t measure the outcomes of their decisions, they are also likely to repeat past mistakes. In contrast, actionable data can help to drive better decisions. Strategic use of Google Analytics lets you put numbers behind your marketing campaigns, so you can make decisions from data that is measurable.
Know what you are doing. Do your homework. There are tons of resources and articles to walk you through the basics of UTM parameters, conversion goals, and traffic channels.
Focus on what your customers are actually doing. Using Google Analytics to better understand your customer behavior can pay off in a big way. Easily track customer paths and run behavior reports to figure out what people are doing on your website. Evaluate drop-off points to determine where customers might be getting confused or frustrated. Experiments, or A/B tests, can also be run through Google Analytics. A/B testing is critical to becoming a data-minded marketer.
Be consistent with analysis. Analyze your past data to make smart predictions about future campaigns. Even though analysis is time-consuming, making the effort is valuable. Using analytics to improve marketing campaigns can save time—and increase revenue—in the long run.
Actionable Data Leads to Better Marketing. Through time you’ll rely less on intuition and more on hard data. Leveraging tools like Google Analytics takes an investment of time, but your effort can result in saved time, better predictions, and stronger return on investment. When you are collecting actionable data, you can make better marketing decisions.
